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Cancer Communication Research Center
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Proctor & Gamble Corporation spends $300 million dollars per year on marketing research. $300 million. Per year. Not to market its products; just to conduct applied research about its products. Now given, that's worldwide and P&G is a huge organization with a huge product line. And they are very profitable. Shouldn't that suggest to us researchers and our program officers that formative evaluation about dissemination messages and audience segments deserves attention and funding?

Jim Dearing
Director/PI, CCRC
KPCO

Written by CCRC at 13:10

Thinking of planning a research study concerning cancer communication? A good place to start is HINTS, the Health Information National Trends Survey, which has been fielded three times over the last several years (most recently in 2007-2008 with almost 7,700 respondents) and has been developed into a highly usable resource by the National Cancer Institute. Questions and answers on topics such as cancer screening behaviors, risk perceptions, information exposure and seeking about cancer, patient-provider interactions, patient numeracy, and a variety of cancer related behaviors concerning smoking, skin protection, and nutrition and physical activity are included. You'll have some hunches supported and, if you're like me, challenged, by scrolling through the pages of HINTS topics.

Jim Dearing
Director/PI, CCRC
KPCO

Written by CCRC at 13:11

Dr. Mehmet Oz is a celebrity physician who relates well to millions of people; six time best-selling author. But being a cancer patient is a little different than being a physician. Read his insightful article on news stands now, the cover article in Time magazine (June 27 issue).

Jim Dearing
Director/PI, CCRC
KPCO

Written by CCRC at 13:11

Want to get involved in the future of cancer communication research in the U.S.? You can. We are involved with a loose federation of cancer communication researchers to redefine and move forward this research program. We welcome you to visit discussions in our monthly meetings of our Dissemination Research Interest Group, our Discovery Core, or our Dissemination Core. Contact Michelle Henton at Crn-Ccrc@kp.org for joining one or more of these calls.

Jim Dearing
Director/PI, CCRC
KPCO

Written by CCRC at 13:12

Sometimes in cancer communication research it's hard to get the patient experience, including the experience of loved ones. Sometimes it's impossible, when we're too distant from understanding what our patients and family members are really going through. Aleksandar Hemon, writing in the June 13 & 20th double issue of The New Yorker, does a beautiful crystalline job with life's most difficult task of retelling his family's ordeal with their baby daughter and her cancer. If you think you're getting the patient perspective in your data-collection, think again. Read Hemon's "The Aquarium: A Tale of Two Daughters."

Jim Dearing
Director/PI, CCRC
KPCO

Written by CCRC at 13:12

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