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Cancer Communication Research Center
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Proctor & Gamble Corporation spends $300 million dollars per year on marketing research. $300 million. Per year. Not to market its products; just to conduct applied research about its products. Now given, that's worldwide and P&G is a huge organization with a huge product line. And they are very profitable. Shouldn't that suggest to us researchers and our program officers that formative evaluation about dissemination messages and audience segments deserves attention and funding?

Jim Dearing
Director/PI, CCRC
KPCO

Written by CCRC at 13:10

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