Cancer Communication Research Center

What should future e-health interventions look like according to Gary Kreps

I had the great fortune to present with some lead figures of e-health research last week at the SBM conference. The panel insluded Gary Kreps as the moderator. If you happen not to know Dr. Kreps - here is a brief bio:

Gary L. Kreps (Ph.D., University of Southern California) is a  University Distinguished Professor and Chair of the Department of Communication at George Mason University (GMU) in Fairfax, VA. He also holds a joint faculty appointment with the National Center for Biodefense at GMU. Prior to his appointment at GMU, he served for five years as the founding Chief of the Health Communication and Informatics Research Branch at the National Cancer Institute (NCI), where he planned, developed, and coordinated major new national research and outreach initiatives concerning risk communication, health promotion, behavior change, technology development, and information dissemination to promote effective cancer prevention, screening, control, care, and survivorship.

At the panel discussion Dr. Kreps identified 5 major points/features that developers of e-health interventions shoudl embrace (and do a better job at) - note that these are paraphrased based on my hectic notes:

E-health interventions should be:

1. User-centered - need to engage end-users early on and regularly throughout the development process

2. Interactive - instead of creating electronic posters and passive information we should engage end-users as much as possible

3. Multi-modal - where we don't put all our eggs into one basket, use multiple approaches (e-health being one) and also explore the role of human contact in delivering these interventions

4. Intellligent - we need to create interventions that are smart and able to adjust to the user's needs

5. Integrated - interventions that are built into people's lives - naturally flows from everyday activities

And he noted: To create adaptive systems that are able to have these five characteristics need to be developed by collaboartions between behavior scientists and IT groups.


Borsika Rabin, CRN CCRC





Written by CCRC at 13:53




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