Media & Genetic Testing

Media Coverage and Direct-to-Consumer Advertising of Genetic Tests

PI: Alanna Kulchak Rahm, PhD, Institute for Health Research, KPCO

This study was designed to investigate the mass media and individual perspectives on the issue of direct-to-consumer (DTC) genetics, and assess the degree of correspondence across these perspectives. A media analysis determined how DTC genetics has been framed in mass media stories. Focus groups were conducted with concordant population groups (High Risk, White, African American, Hispanic Latino) to determine individual knowledge, attitudes and beliefs about DTC genetics.

For more information on this project, please email us.